These principles inform all Powerchange activity and investment

  • What we do must contribute to the vision of ‘men, women and young people living lives they are proud to own’.
  • It must increase the value of the Powerchange brand.
  • It must make a worthwhile profit for everyone.
  • It must be Triple-Win at every level: we win, you win, others beyond us win–as many wins as possible.
  • It must be creative – somehow.