These five principles inform all Powerchange activity and investment

• What we do must contribute to the vision of Men, women and young people living lives they are proud to own.
• It must increase the value of the Powerchange brand.
• It must make a worthwhile profit for everyone.
• It must be Triple-Win at every level: we win, you win, others beyond us – as many wins as possible.
• It must be creative – somehow.