These five principles inform all Powerchange activity and investment

  • What we do must contribute to the vision of Men, women and young people living lives they are proud to own.
  • It must increase the value of the Powerchange brand.
  • It must make a worthwhile profit for everyone.
  • It must be Triple-Win at every level: we win, you win, others beyond us – as many wins as possible.
  • It must be creative – somehow.